About

It's pronounced Mi-ray-ah, like a ray of sunshine. She turns brand ideas into moments people actually share.

Miraya is a builder of brands, communities, and experiences. Her background spans entrepreneurship, event production, and CPG brand marketing over the last decade. She launched and ran experiential concepts for clients through Pop Productions (Airbnb, Kiva, and more), then created her own. Dessert Goals, NYC's first dessert festival, nine sold-out events across New York and LA with Chase Sapphire as presenting sponsor, and Rom Com Fest, the first film festival dedicated to romantic comedy.

For five years, she led social at Dreyer's Grand Ice Cream, building community and content programs across 20+ channels, 6M+ followers, and iconic brands including Häagen-Dazs, Drumstick, and Outshine. She grew Drumstick's TikTok to 1 million followers in under a year, drove integrated campaigns across the Super Bowl (twice!), new product and retail launches, and built the social team including systems, influencer, UGC programs from scratch.

As a snack enthusiast, she runs OMG Snack Goals, a Substack and curated snack box for people who take snacking seriously and are looking for little moments of joy in their day.

She's now launching her next chapter: an experiential and social campaign agency for food and culture brands ready to make a splash. 
 

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