About

It's pronounced Mi-ray-ah, like a ray of sunshine ☀️. She turns brand ideas into moments people actually share.

She's a builder of brands, communities, and the kind of experiences people actually want to show up for. Over the last decade she's worked across the full range, from scrappy startups to legacy CPG, running marketing campaigns, social strategy, event production, and community management.

She got her start producing experiential moments for clients like Airbnb and Kiva through her events agency Pop Productions, then built her own festivals: Dessert Goals, NYC's first dessert festival - nine sold-out events across New York and LA, 30K+ attendees, 180 small business vendors, and 300M+ average media impressions per fest, with Chase Sapphire as presenting sponsor - and Rom Com Fest, the first film festival dedicated to romantic comedy, taken from idea to reality in 8 months with studio partners (Disney, IFC Films, Fox), celebrity talent (Rachel Bloom, June Diane Raphael, Kiwi Smith), and press in The Washington Post, Vogue, The Hollywood Reporter, Variety, and BuzzFeed.

Most recently, she spent five years leading social at Dreyer's Grand Ice Cream, building community and content programs across 20+ channels and 6M+ followers for Häagen-Dazs, Drumstick, and Outshine, growing Drumstick's TikTok to 1M+ followers in under a year and running integrated campaigns across two Super Bowls.

As a genuine snack enthusiast, she runs OMG Snack Goals, a Substack and curated snack box for people who take snacking seriously and are looking for little moments of joy in their day.

She's taking on freelance work in social strategy & campaigns. If you need someone to launch a product, create buzz in a slow month, or take an idea from concept to execution, let's talk.

Press